Use semantic markup that provides a meaningful structure to the document (i.e. web page) Semantic markup also refers to semantically...
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Use semantic markup that provides a meaningful structure to the document (i.e. web page)

Semantic markup also refers to semantically organizing the web page structure and publishing web services description accordingly so that they can be recognized by other web services on different web pages. Standards for semantic web are set by IEEE.

Increase ROI

Boost Conversion Rates and Enhance the Customer Experience with Schema Markup

Schema markup can have a positive impact across the customer journey, from the research phase to converting a sale. Online spending in the United States was over 21% of total retail sales in 2020, up 44% from the year before. Changing consumer habits reshape marketing funnels, and a user could interact with your brand at various stages of their customer journey.

Best setup

Prevent simple mistakes

  • Use a valid markup language that conforms to a published DTD or Schema
  • Provide text equivalents for any non-text components (e.g. images, multimedia)
  • Use hyperlinks that make sense when read out of context. (e.g. avoid ‘Click Here.’)
  • Don’t use frames
  • Use CSS rather than HTML tables for layout.

The key elements of an effective product page

Customers can easily navigate through the website with a simple, organized layout that’s intuitive and easy to understand. With a straightforward design, your customers can discover and learn about your products with confidence.

View the perfect product page
View product semantic test

The perfect product page
Semantic markup


Your product page is often the page shoppers go to when they want to learn about your brand. It needs to represent you in terms of content, personality, and, most importantly, value proposition.


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milo, a designer, developer and consultant with experience of 400+ successfully launched Shopify stores.


A designer, developer, consultant & approved Shopify expert with a five-star track record in the design, setup & optimization of Shopify shops.

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